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The Behavioral Investor

Most investing mistakes are not math mistakes. They are behavior mistakes, made by smart people under pressure. I came to this the long way. While I was earning a risk-management master's in London, I noticed the same quiet assumption sitting under every model we studied: that investors behave rationally. The research I read for my thesis kept showing the opposite. People are not calculators. They buy in on excitement and sell out on fear, and over a lifetime that gap costs them more than any fee. I write The Behavioral Investor to take one idea from that research at a time, tell the story behind it, and show what it costs in real dollars. Plain English, concrete numbers, no jargon.

Eslyn Hernandez · VP, Head of Marketing · 9/11 family member

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Past Editions

The Psychology of Wealth

August 2026

The Lawyer in Your Head

A 2012 study found the blind spot for your own bias grows with cognitive ability, not shrinks. What that costs investors every year, and the arrangements that close it.

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July 2026

The Number Only You Can See

Investors sell winners at 1.5x the rate they sell losers, then watch those winners outperform. The purchase price steering the decision is a fact about you, not the investment.

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July 2026

The Regret You Can’t Feel Yet

A man died two months after his divorce without updating one form, and the Supreme Court let the form stand. Why doing nothing feels safe, and what it quietly costs.

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June 2026

Later Is the Most Expensive Word in Money

Gym members lose $600 betting on a future self who never shows up. The same present-bias gap quietly drains retirement savings, and the fix isn't more willpower. It's one decision, made once.

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June 2026

Why Behavior Beats Brains: The Real Edge in Investing

Isaac Newton lost a fortune in 1720, and it wasn't a brains problem. Why temperament, not IQ, is the real edge in investing, and how to build an environment that does the discipline for you.

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Sirmium Capital | Fiduciary wealth management for 9/11 families, first responders, and veterans.
This content is for educational purposes only and does not constitute personalized investment, legal, or tax advice. Sirmium Capital is a registered investment adviser.